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Essay text:
(www.starbucks.com)
Starbuck's Primary Business:
"Starbuck's purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment ? primarily through its company-operated retail stores." (www.starbucks.com) In addition, Starbuck's produces and sells Frappuccino coffee drinks and a line of premium ice creams. Starbuck's primary objective is to be established as the most recognized and respected brand in the world. "To achieve this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage Starbucks brand through the introduction of new products and the development of new distribution channels...
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