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The second type is that more than fifty percent of the oversea company??s stake is hold by Starbucks, such as in Japan and Korea. The third type is Starbucks owns a minority stake, like account for five percent of the sum. The final type is using licensing, such as in Beijing(China) and Philippines.(Strehle, 2004)
Licensing or join venture by holding a minority stake is an effective way when first stepping into a new market because it lower the investment and risk (LU, 2006). However, such strategy is not always effective. If Starbucks wants to enhance the control of management and the cash flow, it must own majority shares of its oversea join ventures...
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Common topics in this essay:
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