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He cited that over the past two years the company has controlled runaway costs by reducing overhead expenses by about 2 percentage points of sales. He also pointed out that invested capital has provided a greater return from 14 percent in 2001 to 28 percent in 2003. Kilts also cited the increased investment in advertisement for Gillette's products from 6.5 percent of sales in 2000 to 8.9 percent of sales in 2003 (23).
Comment of the "corporate governance" practices employed by the company.
According to the annual report, the Gillette Company prides itself on the effective corporate governance in place...
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