Starbucks

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Title: Starbucks

Essay Details:

Subject: Business

Author: Pauline P

Date: January 19, 2013

Level: University

Grade: B

Length: 2 / 410

Essay text:

Also it takes time not only to find local partners and proper spots for the coffeehouse, but also spend 13 weeks to educate local managers before they begin pouring coffee. Also it takes time to capture the local market, as Starbucks does not use regular advertising, fully relying on product quality that promotes itself and word-of-mouth ad, getting from the customer to probable one. There are other challenges that Shultz has expected – he understood that such rapid expansion (ballooning size) needs to be closely monitored, not to lose focus on the cosy atmosphere and great coffee flavor in the race of partnerships and new product introduction...

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