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Starbucks had become the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Shchultz represented here in the U.S
In 1982 Baldwin hired energetic salesman Shchultz as the new head of marketing and shortly thereafter sent him to an international house wares show in Milan, Italy in 1983. Schultz was impressed with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe latte and, as he observed the cafe atmosphere filled with patrons chatting and laughing joyously while sipping their coffees in the elegant surroundings...
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