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(Moon & Quelch, 2006, p.9). According to Christine Day, this organizational structure also meant that market- and customer related trends could sometimes be overlooked (Moon & Quelch, 2006).
If new marketing tactics were applied it is possible to regain customer loyalty, by first drawing them back in to create a new Starbucks experience. Buyers could also react positively to the increase in labor, as a result increase sales for Starbucks and increase customer loyalty. Part of the Starbucks brand strategy centered on service and creating an uplifting experience every time a customer walked through the door...
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