Starbucks

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Title: Starbucks

Essay Details:

Subject: Business

Author: Letitia H

Date: September 25, 2015

Level: University

Grade:

Length: 3 / 778

Essay text:

The company controlled the supply chain and oversaw much of the roasting processes. The second component was service. The goal of Starbucks was to create an uplifting experience every time a customer walked in the door. Something like the workers knowing the regulars names and what drink they like would help consumers become more loyal to Starbucks. The third component was atmosphere. Starbucks does not want customers to come in and get coffee and leave they want them to stay. This is why most stores have seating areas to encourage lounging. I believe the main reason that customers satisfaction scores are declining is the customers at Starbucks are changing...

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