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The company is following consumer trends and continuously develops new and exciting products that enhance the customer’s experience. 3) Being a respected employer that values its workforce has let to a higher productivity level. Starbucks has been among the Fortune Top 100 Companies to Work For from 1998 to 2000 and then again from 2002–2008. The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'
Historically, Starbucks has been able to effectively implement its concept around the world...
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