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All things considered, Starbucks has created different products that should capture different segments of the market and increase sales.
Further adding to the product mix is Starbucks new licensing agreements for its products with a number of other companies. Generally, the main purpose of creating the licensing agreements is to improve distribution and production methods of Starbucks products. The agreement with Pepsi-Cola Company to produce and distribute bottled Starbucks products in grocery and warehouse club stores is an excellent example of this type of licensing agreement. This new product mix should open up new markets for Starbucks by partnering with well know companies to hopefully increase the overall profitability of Starbucks...
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Common topics in this essay:
- Assessment Of Products And Services Of Starbucks Coffee
- Brand Equity
- brand equity
- Critical Success Factors Of Starbucks
- Enviromental Factors for Starbucks
- Environmental Factors and Marketing Decisions: Starbucks
- Examining The Impact Of Product Attributes On Perception Towards Brand Product
- Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
- MBA-580 Starbucks Strategic Plan -Wk 6 HW
- Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
- Product And Pricing Decisions Starbucks
- The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
- The Success of Starbucks
- When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
- Strategic Plan Starbucks Alignment
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