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Essay Details:
Essay text:
Now Howard Schultz is the chairman and the main philosopher of the probably the best retail coffee company in the world.
In Starbucks their employees are called ?partners'. This was to avoid any form of discrimination among employees. Another reason is because Starbucks also provides share options to even the part-time ?partners'.
Starbucks Coffee ?harvests' their coffee beans mainly from three regions; Latin America, Africa/Arabia and Asia Pacific. In Malaysia, they also have the same allocation of coffee beans (it is standardized nationwide).
In Malaysia, Starbucks Coffee is a joint venture between Malaysia's BERJAYA GROUP and Starbucks Coffee International...
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Common topics in this essay:
- A Successful Marketing Strategy
- A Successful Marketing Strategy
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