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It becomes public limited company in the same year.
? By 2002 Starbucks had become the dominant specialty-coffee brand in North America. Sales had climbed at a compound Annual Growth Rate (CAGR) of 40% from 1992 to 2002. Net earnings had risen at a CARG of 50%.
? In 2002 Starbucks had well over 5000 stores globally and were serving 20 million unique customers. It was opening average three stores daily.
? Starbucks had spent almost nothing on advertising.
? Starbucks first branding strategy focused on its product by maintaining its coffee standards.
? Starbucks seconds branding strategy was customer service...
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