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Since 1992, Starbucks has grown to over 5,688 outlets in twenty-eight countries and sales have climbed on average of twenty percent per year. Shultz states this growth is attributed to a strict growth policy. All of the Us Starbucks are owned by Starbucks and not franchised out; also Starbucks does not try to capture all potential markets but rather dominate a specific geographic area before it moves on to further expansion (Charles W. L. Hill, 2007). Through the years, Starbucks has developed numerous partnerships, like PepsiCo, American Airlines, and even Barnes and Noble and expanded the Starbucks name from Florida to Japan...
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