Starbucks

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Title: Starbucks

Essay Details:

Subject: Business

Author: Barrett L

Date: September 26, 2012

Level: University

Grade: B

Length: 3 / 617

Essay text:

Starbucks' international strategy is to utilize two expansion strategies ? licensing and joint venture partnerships. The success of expanding into foreign markets is dependent on Starbucks' ability to find the right local partners to negotiate local regulations and other country-specific issues. II. Define the Problems Major Starbucks plans to continue to expand its retail operations rapidly in two ways: ? To increase its market share in existing markets ? To open stores in new markets Minor ? Store cannibalization. Starbucks has been known to open stores within one block of each other in hopes of saturating the market ? Poor merchandising efforts that have left many products ? like mug and coffee makers ? on display for years...

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