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Essay text:
Schultz found it ironic that for an industry that relies so heavily on its customer service; its employees were amongst the lowest paid and had the worst benefits of any industry. He believed that if you paid more than the going wage in restaurants and retail stores and offered benefits that weren't available elsewhere, Starbucks would attract people who were well-educated and eager to communicate their passion for coffee. He further believed that by offering these benefits, the employee turnover rate would go down and the reduction in training costs would more than cover the added cost of the benefits...
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