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Starbuck S Swot Analysis

Starbuck's Swot Analysis

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Title: Starbuck's Swot Analysis

Essay Details:

Subject: Business

Author: Wanetta V

Date: October 27, 2013

Level: University

Grade: B

Length: 5 / 1492

Essay text:

The company operates primarily in the US. It is headquartered in Seattle, Washington and employs about 150,000 people. Starbucks mission is “To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time” (www.Starbucks.com). Top management believes in involvement in the activities of the corporation and employees enjoy unsurpassed benefits in the industry. Schultz strongly believes that Employee satisfaction is directly related to customer satisfaction. The company recorded revenues of $7,787 million during the fiscal year ended October 2006, an increase of 22...

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