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Essay text:
He then interpreted how that concept would work in America. Finally he summarized all the relevant data he needed to continue the planning process.
He then developed alternative goals and plans to achieve those goals. His principle goal of opening a coffee shop chain had two plan alternatives. One was to grow through acquisition of existing coffee shops. The other was through organic growth. Also he needed to choose between keeping a small coffee shop feel to the establishments or adopting a more industrial, fast food feel to the shops.
After evaluating the advantages and disadvantages of the alternate plans, which was the goal and plan evaluation part of the planning process, he was ready for the next step...
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