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Starbuck S Marketing Analysis

Starbuck's Marketing Analysis

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Title: Starbuck's Marketing Analysis

Essay Details:

Subject: Business

Author: John R

Date: June 1, 2013

Level: University

Grade: B

Length: 12 / 3421

Essay text:

Starbucks Common Stock increased from $3.31 per share in 1994 to $10.00 per share by the mid 1990's. Despite the success of Starbucks, the company is faced with many challenges to continue the growth of its business. The key strategic problem that Starbucks faces is maintaining the quality of their brand while leveraging the brand image and going into different sales and distribution channels. SWOT Analysis Strengths 1. Is the leader in specialty coffee industry (p7). 2. Its commitment to quality (p7), values (p8), & principles (8). 3. Its policy toward its employees (pgs 8, 17). 4. Its openness to innovation a...

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