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I will also explain in my conclusion how the research I have done on Starbucks has helped me understand better why I am loyal to this brand.
Loyalty to Starbucks
When I started enjoying drinking coffee I was 18 years old. I had just graduated high school and was working in the electrical construction field. I would order a coffee from Dunkin Donuts every morning to give me that little boost of energy before work. Dunkin Donuts was the only coffee place round the area I worked in. Ten years later I noticed a new coffee house in the area which was called Starbucks so I decided to go inside and give them a try...
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