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Starbucks, the industry leader has built an image around taking considerable shares of the competition, by establishing reliability with suppliers. Executives have stressed to employees that high levels of productivity will result in a financially stable company, able to take on rapid growth.
In conclusion, Starbucks has appealed to such a wide target market, it seems every product introduced will be an instant success (sodas, teas, ice creams, pastries). Ranked in Fortune magazine as the #1 most innovative company, it’s no surprise that the new technological addition, the Starbucks Card, boosted sales and helped growth during a time when the economy was struggling...
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