Staples Case Study

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Title: Staples Case Study

Essay Details:

Subject: Business

Author:

Date: August 16, 2014

Level: University

Grade: A

Length: 8 / 2283

Essay text:

After driving around for hours trying to find a store that carried his printer ribbon and trying to find a store that was open Stemberg knew he could create something big. Thomas Stemberg was an expert in the supermarket industry before being fired from his executive position in 1985. After being fired Stemberg searched for a new market to indulge in. Stemberg then initiated the idea of a store that would sell office supplies to smaller businesses. Stemberg wanted to provide everything a small business would need with the ease of convenience and low prices. Stemberg found out threw customer research, that most small business owners didn't keep track of how much they spend on office supplies for their business...

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