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Essay text:
outsourcing). Once reactive or proactive factors push or pull them to go abroad, the company has to face one of the most important decisions in the expansion strategy: the entry mode choice.
In the entry mode strategy selection, many internal and external factors must be taken into account. First of all, the company has to evaluate the country factors that may affect the decision. They mainly include: potential market attractiveness, cultural distance and country risk. This country evaluation provides hints in deciding between equity and non-equity strategies. Second, an internal company research relating to: desired marketing intensity, knowledge, global strategy, intangible assets experience and size can help decision-makers in determining preferable entry modes...
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