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Essay text:
However, undertaking stadium sponsorship without considering the needs of clubs or fans would appear to be a "cold-hearted attempt to buy a company's way into the sport."1 Thus, using a promotional mix that targets sports fans and athletes would contribute towards Hans Natural gaining the support of the Bay Area community.
In a time when many firms are competing to break through the "clutter," brand awareness has become a prevalent factor for the growth of a firm with stadium naming at the forefront. In urban areas such as Chicago, nearly 90% of the people correctly named stadium sponsors without aid...
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Common topics in this essay:
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