sr

Essay text:

marketplace. The company was facing several challenges and receiving greater pressure to resolve such issues as: ? The U.S. market is large and relies on the use of intensive publicity; however, The Body Shop's policy is not to advertise. ? Discrepancies between the organizational and cultural values of the company with those of the U.S. market. ? Absolute dependency of the company on its two founders, Anita and Gordon. ? Shareholder concerns over use of tax exemptions towards some of the interests of the founder and director of The Body Shop. Relevant points: ? The body shop does not use publicity ? The body shop to avoid the traditional channels of distribution ? The body shop to spend the minimum on packaging ? The body shop to use the labels of products to describe the ingredients instead of promising miracles ? The atmosphere of its stores as far as the organization and arrangement of its products, to be equal in any location in the world, as well as the knowledge of products on the part of the staff and the treatment towards clients, ? The structure of its staff where 75% are women below the age of 30 Competence and Strategy ? The principal strategy that the body Shop had used to differentiate itself from the competition was by means of their socially responsible philosophy of social change and action (natural ingredients, not testing on animals, etc)...