Spyker Goes Dubai

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Pre-written Papers:

Title: Spyker Goes Dubai

Essay Details:

Subject: Business

Author: Cherryl S

Date: January 27, 2013

Level: University

Grade: A

Length: 16 / 4578

Essay text:

New Marketing strategy 12 4.1 Ansoff-matrix 12 4.2 Motives 12 4.3 Competition strategy 12 5. Operational Marketing Plan 13 5.1 Market potential 13 5.1.1 Size of demand 13 5.1.2 Segmentation 13 5.1.3 Stipulating prospects 13 5.1.4 Positioning 13 5.1.5 Advantage to competition 13 5.2 Marketing mix 14 5.2.1 Product 14 5.2.2 Promotion 14 5.2.3 Price 14 5.2.4 Place 14 5.2.5 People 14 5.3 Organisation 15 6. Control mechanism 16 1. Executive Summary This export marketing plan shows why it’s interesting to get a dealership in Dubai. It shows the opportunities, but also the threats, of the market of the UAE...

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