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It airs Wednesday nights at 9pm on the Travel Channel and consists of 16 high stakes poker tournaments filmed at glamorous locations throughout the world. It continues to be a rating juggernaut on the network. Each time the show has been aired, it viewers have grown ? often doubling its ratings over the two hour time slot. This long term deal allows the World Poker Tour to be a popular weekly fixture on the network, and provides a great promotional platform for the network's wide array of programs and series.
In sports (poker in this particular instance), competition is the name of the game, but this competition is not just limited to the playing field (or card table), as sports teams (professional card players) and foundations continually compete for the support of fans, sponsors and governmental agencies ? this opens up the need for sports marketing programs...
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