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He also decided to use lowercase “a” to make the name stand out from rivals. (http://hiphopdiscounts.wordpress.com/2008/01/31/adidas-the-history/)
? adidas-Salomon AG
In 1997, adidas AG acquires the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire in December 1997. The new company is named adidas-Salomon AG. (http://www.adidas-group.com)
? adidas AG
In 2005, The Salomon Group (including Salomon, Mavic, Bonfire, Cliche and Arc’Teryx) is being sold to Amer Sports in October 2005. The new adidas Group is focusing even more on its core strength in the athletic footwear and apparel market as well as the growing golf category...
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