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Understand leverage
9. Measurement
10. Case Study
What is sponsorship?
?As a marketer, why wouldn't you use sponsorship? What better medium is there? With sponsorship, you already have a loyal, passionate consumer following of whatever that sponsorship is, whether it's music or football or sailing-you already have a connection with the consumer. So if the fan that has the passion for something is the same person that is your customer, why would you not borrow some of that equity and use that as the essence of an idea around which to build your communication ?Chris Weil, Momentum Worldwide
Sponsorship is a multi-faceted strategic brand building and marketing tool, which allows a company or brand to associate with a relevant marketing asset (e...
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Common topics in this essay:
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