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Spiderman through its first movie acted as a savior for Marvel and then continued to hold the audience’s attention, acted as a cash cow as well as attention magnet towards the concept of superheroes. It also generated an astounding record of revenues for Marvel through other mediums.
Direct benefits
1) $25 million in royalty from Sony Pictures for Spiderman.
2) $10 million in advance royalty for Spiderman 2
3) Increased interest in comics, before special issues sold about 100,000 copies but now they regularly cross 200,000 copies
4) Before the release of Spiderman movies, Spiderman accounted for a considerable 10% of toy sales but with the release of the movie, sales of Spiderman toys jumped, accounting for over 35% of toy sales with over 1...
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