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Airlines face greater challenges, as competition from substitute products grows from season to season. Apart from high emulation and saturation of the market within USA air industry, there is a reasonable threat of new entrants. Nevertheless air business requires much greater starting capital, than, for instance, sandwich shop chain, USA is still the World's fourth country with easy accessibility of capital to entrepreneurs (Mikken Institute research, 2005). Moreover, with only 5-6 days required to legally start a business, USA is indeed "a country of opportunity".
Air industry's suppliers, as it is widely known, maintain an immense influence, simply because there are only few...
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