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Instead, we use our Mission Statement to explain how we will accomplish these business goals.
Southwest Airlines is, first and foremost, a Customer Service organization. We simply use aircraft to deliver this product. After all, our 737s are similar to and apply the same laws of physics as everyone else’s aircraft. It’s really our Employees, who serve you in the course of your travels, and you, our fantastic Customers, who make Southwest Airlines unique. With that in mind, our goal of serving you with a “sense of warmth, friendliness, individual pride, and Company Spirit” is not just what comes naturally to our Employees...
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