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Others in the industry last year, like American Airlines, had a net income of $231 million; Continental brought in $369 million and Southwest's direct low-cost carrier competitor Jet Blue struggled to even make any profit last year with -$1 million of profit.
Cost per seat-mile
Southwest's cost reducing strategy has made them the most efficient airliner in the industry. The cost per seat mile is the universal pricing measurement used by commercial airlines to determine efficiency and operating costs per available seat mile. Southwest has the lowest costs in the industry at 6.38 cents per seat-mile in 2006...
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