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Southwest Airlines topped the monthly domestic passenger traffic rankings published by DOT for the first time in May 2003 (www.southwest.com). Based on the monthly data for October 2004 provided in their company website, Southwest Airlines is the largest carrier in the United States based on originating domestic passengers boarded and scheduled domestic departures. One of Southwest's primary competitive strengths is its low operating costs. Southwest has the lowest cost, adjusted for stage length, on a per mile basis, of all the major airlines. Among the factors that contribute to its low cost structure are a single aircraft type, an efficient, high-utilization, point-to-point route structure, and hardworking innovative and highly productive employees...
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