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Southwest Case Write Up

Southwest Case Write-Up

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Title: Southwest Case Write-Up

Essay Details:

Subject: Business

Author: Natalie L

Date: April 9, 2014

Level: University

Grade: A

Length: 3 / 617

Essay text:

It also tries to price all fares the same within a state (for instance, currently $69 to fly anywhere within California). Southwest is not just a low fare/low cost carrier. It also emphasizes customer service. In fact, the word “Customer” is always capitalized in all Southwest corporate communications, whether it is the annual report or an internal newsletter. Colleen Barrett, executive vice president of customers and highest-ranking woman executive in the airline industry, insists on this. She is also adamant about treating employees as internal customers and tries to make sure that Southwest is a comfortable and fun place to work...

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