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Business leaders and schools alike strive to comprehend what sets this company apart from its competitors while many attempt to imitate their success. Using our newly acquired viewpoints on organizational behavior, we have tested Southwest Airline on a variety of the psychology, communication and leadership structures we have learned throughout this semester.
There are several reasons Southwest Airline has emerged well above its peers. From their trademark “retorts” that come from the cockpit to the eccentric uniforms and costumes, this is an airline that chooses to color “outside the lines...
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