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Since that time, Southwest has remained on that course and included their formalized mission statement that is "dedicated to the highest quality of customer service with a sense of warmth, friendliness, individual pride and company spirit" (http://www.southwestairlines.com).
The organization has a clear focus on its market with respect to knowledge management. It has implemented its statement in order to secure and retain its market share.
Work Environment
At Southwest, the employee is the greatest asset of the company. The employee is above that of the customer. A common tune in the company is "customers come second...
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