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Southwest Airlines Case Study 1

Southwest Airlines case study

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Title: Southwest Airlines case study

Essay Details:

Subject: Business

Author:

Date: April 6, 2017

Level:

Grade: B

Length: 2 / 417

Essay text:

These strategies have proved successful, as Southwest is the only airline to have maintained a profit in the recent past. Because of their low costs, Southwest is able to charge low fares, fares other airlines simply can not compete with. They are able to charge up to 70% less than other airlines, as they compare their prices with the cost of driving a care the same route as their flight. There are a few reasons why Southwest has been able to hold costs down including; using a single aircraft type, point to point routes and the selection of older less congested airports. Major Opportunity One major opportunity for Southwest would be to push the use of their website, www...

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