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Southwest Airlines Case Analysis 2

Southwest Airlines Case Analysis

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Title: Southwest Airlines Case Analysis

Essay Details:

Subject: Business

Author: Anne R

Date: April 12, 2016

Level: University

Grade: A

Length: 10 / 2901

Essay text:

The company?¦s average trip length is 441 miles with an average flight time of approximately one-hour. It was Rollin King?¦s and Herb Kelleher?¦s vision to start an airline that with a mission to get its passengers to their destinations when they want to get there, on time, and to provide this service at the lowest fare possible. On February 40, 1968 the Texas Aeronautical Commission approved Herb Kelleher and Rollin King?¦s plans for Air Southwest Company to provide service for the three major cities in Texas. This approval was soon opposed and blocked by three major airlines. After 3 years of legal battles, broke, deep in debt and with four airplanes, Southwest Airline began service in June of 1971...

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