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Southwest Airlines Case Analysis

Southwest Airlines Case Analysis

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Title: Southwest Airlines Case Analysis

Essay Details:

Subject: Business

Author: William T

Date: January 17, 2013

Level: University

Grade: A

Length: 13 / 3819

Essay text:

The strengths of Southwest include its market leadership, its low-cost business model, and its strong financial performance. Weaknesses are the poor short-term liquidity situation, having only one established alliance, and the declining passenger revenue yields. Opportunities for the company include its new services, the new code-sharing agreement with ATA Airlines, and the overall positive outlook for the airline industry. Threats to Southwest include the increasing jet fuel costs, uncertainty in demand, and an increase in competition. Corporate and Business-level Strategies Southwest's corporate level is to focus on obtaining more of the low-fare market of the airline industry rather than to enter into other aspects of the airline industry...

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