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Southwest’s success can be attributed to a combination of a number of factors, including a strategy that lowers costs for itself and its customers, a liberal and fun focused culture, an extremely motivated and loyal workforce, and a highly coordinated and team oriented system that spans across the company. These four components, and their related elements, fit into the organizational behavior diamond framework to reinforce each other and form the basis of Southwest’s competitive advantage over its rivals.
Southwest’s primary strategy is to minimize its own operating costs so that it can then offer the lowest possible fares to its customers...
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