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Essay text:
Southwest's unique and relaxed corporate culture has created a highly successful airline business that has shown a profit for 30 consecutive years. This paper will examine corporate culture of Southwest Airlines and its impact on the company's success.
Southwest's Formal Statements
Southwest has a commitment to customer service as evident in their mission statement, "The mission of Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest.com/about, 2005). According to the Department of Transportation, the airline has the best cumulative consumer satisfaction record in the airline industry...
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