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Southwest Airlines

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Title: Southwest Airlines

Essay Details:

Subject: Business

Author:

Date: June 12, 2016

Level: University

Grade: A

Length: 2 / 368

Essay text:

And it also bypasses most of the travel agents and their commission fees. d) Product market positioning within a business Southwest treats itself as a short-haul airline that flies directly from city to city, with just high frequency and the lowest costs. And there are no luxury services like assigned seating and in-flight meal. (2) What are Southwest?¦s key resources and capabilities? a) Tangible resources Physical: Southwest has enough reliable Boeing 737 aircrafts. b) Intangible Resources Good reputation: They won ?§triple crown?? for numerous times, meaning they got the fewest complaints, fewest delays and fewest mishandled bags among the major airlines...

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