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Using our newly developed perspectives on organizational behavior, we have examined Southwest Airlines through a selection of the psychology, communication and leadership frameworks we have studied throughout this quarter.
There are many reasons Southwest has risen well above its peers. From the trademark "one-liners" that come from the cockpit to the unconventional uniforms and costumes, this is an airline that prefers to color "outside the lines." Employees, hired for their attitudes, become part of a family that nurtures their self-esteem and satisfies many of their innate human needs. Southwest practices open communication with its "family members", resulting in unusually favorable relations with its labor unions...
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