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This mission both describes the company's approach to its workforce, and the customer at large. Rather than focusing on the financial side of the business, Southwest has been successful in creating an organization centered in fostering positive relationships with its employees and customers. The airline is also known for its ?zany corporate culture', and has maintained the buy in of its employees through emphasizing a fun atmosphere (Plunkett, 2004-2005, p.509). Company founder, Herb Kelleher once said, "If work was more fun, it would feel less like work (www.funsulting.com)". Through creating a fun working environment, Southwest has also created a fun traveling option, which entices their customers as well...
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