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Third, Southwest uses “ticketless” and “paperless” travel reservations systems.
Passengers are not issued paper-boarding passes and are not assigned seating when making reservations. Instead, they are given plastic numbered reusable boarding passes based on first come, first served basis.
Fourth, Southwest Airlines offers point-to-point transportation, and does not operate within a hub system like the other major US airlines. It also is a stand-alone carrier with no alliance or partnerships agreements with other domestic or international airlines. And last, Southwest Airlines uses a direct method of distribution, selling tickets directly to the traveler, bypassing travel agents and reducing the costs associated with commission incentives...
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