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Southwest airlines

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Title: Southwest airlines

Essay Details:

Subject: Business

Author: Wendy C

Date: January 24, 2014

Level: University

Grade: A

Length: 6 / 1745

Essay text:

They're Moonies basically. That's the way they operate." Issue: New Competition. Other US airline companies started to imitate Southwest Airlines and created their own low cost carriers (for example: Continental Lite and United's Shuttle). How has Southwest used OB ideas to secure a competitive advantage? In the past when Southwest was unique in its approach to airline service, the company did not really have competitors within the airline industry (of course, Southwest had rivals, but the company managed to find its' place on the market). As one of the managers said, they were competing more with on-land transportation means (such as busses and trains) rather than with other airlines...

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