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Southwest Airlines

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Title: Southwest Airlines

Essay Details:

Subject: Business

Author: Lucia K

Date: August 16, 2011

Level: University

Grade: A

Length: 2 / 426

Essay text:

This forced onto Southwest a key ingredient of their success: strategy of short flights (107, 6) -In the 80s, Southwest experienced success with passenger traffic increasing, below average operation costs and greater revenues and profits. Kelleher took a conservative approach to expansion by financing it mostly from internal funds (108, 2) -In 90, Southwest entered the populated California market (109, 3). They implemented low fares and frequent flights which resulted in an increase of total air traffic and caused the competition to suffer (111, 2) -In 91, the company received numerous requests for their service in many cities (108, 7)...

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