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SouthWest Airlines

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Title: SouthWest Airlines

Essay Details:

Subject: Business

Author: Susan S

Date: October 1, 2013

Level: University

Grade: A

Length: 3 / 670

Essay text:

Customers who make 50 round trips a year can designate someone to fly with the customer free of charge for an entire year. Award programs such as these show that they appreciate their loyal customers and that they are willing to take cuts, such as giving away free tickets, to prove to their customers that their patronage is valued. Another aspect of their great customer service is their online travel booking center. The customer can rent a car and make reservations at a hotel all online. This allows the customer to thoroughly plan their vacation or trip. Since Southwest was a relationship with Alamo, Budget, Dollar, and Hertz, customers have the ability to pick what kind of car they will get upon arrival...

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