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The simplistic belief of "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline (Southwest Airlines, 2009)” has served Southwest in becoming a major competitor in the airline industry. It is now the fourth largest airliner in the United States and ranked 267 on the Fortune 500 list of America’s largest corporations. From an operational base of three planes flying to three cities, Southwest Airlines now have fights going to 64 cities in 32 states and a fleet of more than 500 planes (Fortune 500, 2009)...
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