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However, its operations were delayed due to court battles brought by competitors over new entrance into the Texas intrastate market. Despite the fact it began operations in 1971 under the name of Southwest Airlines. At the beginning, King and Kelleher, founders of Southwest saw the opportunity of aviation industry as follows:
The complaint of air service in Texas: King and Kelleher were familiar with the complaint of high fares, late flight and infrequent flight.
Furthermore, at that time, intrastate flights were not offered. King and Kelleher grasped this opportunity and then established Southwest Airlines...
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