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Southwest Airlines

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Title: Southwest Airlines

Essay Details:

Subject: Business

Author: June F

Date: May 8, 2017

Level:

Grade: A

Length: 5 / 1339

Essay text:

I always appreciated the staff’s sense of humor, and it really never bothered me where I sat, so I didn’t mind the “A, B, C” boarding groups as opposed to assigned seats: I actually appreciated the freedom of choice. It wasn’t until after a couple of marketing classes that I realized the things I preferred about Southwest were intentional marketing strategies that the company used to differentiate themselves. In the Strategic Marketing Problems textbook, by Roger Kerin and Robert Peterson, the Southwest Airlines (SWA) case provides for analysis during a major turning point for the industry in 1995...

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